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How Community Creates Business Value

Use Community to Leverage Many-to-Many Communication

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Abstract

Part 1 of The Community Manager’s Playbook is designed to give you a solid foundation for understanding community management from three key perspectives: an executive/founder, a hiring manager, and the actual community manager.

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Notes

  1. 1.

    https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/ar/1

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© 2015 Lauren Perkins

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Perkins, L. (2015). How Community Creates Business Value. In: The Community Manager’s Playbook. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4996-2_4

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