Common Traits and the Power of Organizations’ Souls

  • David B. Zenoff


What do the examples of companies and not-for-profit organizations discussed in Chapters 2 and 3 suggest about the nature, ingredients, and power of their souls? Each organization featured, in its own specific way, exemplifies the definition of soul, which consists of five principal ingredients that are discussed in depth below.


Life Insurance Homeless Youth Administrative Practice Land Rover Apple Store 
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© David B. Zenoff 2013

Authors and Affiliations

  • David B. Zenoff
    • 1
  1. 1.NYUS

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