Abstract
Purna “Chandoo” Duggirala, who created and writes for Chandoo.org, is a strong advocate of data context. Consider his article “Never use simple numbers in your dashboards.” In it, he argues for including additional information about single data points. For example, the sales data for a single month can tell only that month’s story. However, including last month’s sales, last year’s sales, and how sales have trended can provide for a much richer story. This is because, in Chandoo’s words, several data points can present a “better story than a simple number alone.”
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See Parnell, G. S., Chapter 19, Value-Focused Thinking Using Multiple Objective Decision Analysis, Methods for Conducting Military Operational Analysis: Best Practices in Use Throughout the Department of Defense, Military Operations Research Society, Editors Andrew Loerch and Larry Rainey, 2007.
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© 2015 Jordan Goldmeier and Purnachandra Duggirala
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Goldmeier, J., Duggirala, P. (2015). Metrics: Performance and Context. In: Dashboards for Excel. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4945-0_11
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DOI: https://doi.org/10.1007/978-1-4302-4945-0_11
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