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Reputation, Stock Price, and You pp 201–223Cite as

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Abstract

Reputation is a consequence of corporate behavior that motivates stakeholders to behave in ways that either reward or punish the corporation. Reputation value is the measure of reward or punishment. This chapter compares and contrasts measures of both the impression and the expression of reputation value that may be useful to financial analysts. Featured are the methods of Transparent Value, Fortune, Barron’s, Harris Interactive, Reputation Institute, and Steel City Re, the author’s employer. Consistent with Bernstein’s maxim—“the plural of ‘anecdote’ is not ‘data’ —these measures are useful alternatives to scattershot extra-financial reputation information.2

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Endnotes

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Authors
  1. Dr. Nir Kossovsky
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Kossovsky, N. (2012). Analysts. In: Reputation, Stock Price, and You. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4891-0_9

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