Abstract
If your stock price is sensitive to your company’s reputation, then managing the business processes that are the pillars of reputation is a managerial imperative and board oversight duty. Reputation scores and reputational value metrics can help. Clearly, senior management needs more detailed measurements than the board does. But, as Chapter 8 shows, there are three board- level duties—CEO compensation, asset protection, and business strategy— whose fulfillment could be enhanced with measures of reputation.
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Endnotes
Fermi E. (Nobel laureate in physics, 1938) Available at: http://www.brainyquote.com/quotes/keywords/measurement.html#dGcXkLYDr7wmheGD.99. Accessed 12 August 2012.
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Visit the Mission:lntangible blog of the Intangible Asset Finance Society at http://iafinance.org/.
Henry D, Rothacker R. JPMorgan has $2 billion trading loss, reputation hit. Reuters, 10 May 2012. http://www.reuters.com/article/2012/05/10/us-jpmorgan-trading-idUSBRE8491 H020120510. Accessed 18 September 2012.
JP Morgan Chase: Is there a metric in the house? Mission: Intangible. 19 May 2012. Available at: http://www.iafinance.org/.blog/MISSION.INTANGIBLE/post/JP.Morgan.Chase.ls.there_a_metric_in_the_house/. Accessed 18 September 2012.
JP Morgan Chase: Got better. Mission: Intangible. 18 September 2012. Available at: http://www.iafinance.org/_blog/MISSION_INTANGIBLE/post/JP_Morgan_Chase_%5BI%5D_got_ better/. Accessed 18 September 2012.
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© 2012 Nir Kossovsky
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Kossovsky, N. (2012). Metrics. In: Reputation, Stock Price, and You. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4891-0_12
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DOI: https://doi.org/10.1007/978-1-4302-4891-0_12
Publisher Name: Apress, Berkeley, CA
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