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Abstract

In Mark Zuckerberg’s letter to shareholders in February 2012, he made a brazen statement: “Facebook was not originally founded to be a company. We’ve always cared primarily about our social mission, the services we’re building and the people who use them.”

There seems to be some perverse human characteristic that likes to make easy things difficult. —Warren Buffett

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© 2012 Tom Taulli

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Taulli, T. (2012). The Business Model. In: How to Create the Next Facebook. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4648-0_9

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