Abstract
This is the last chapter of the book, and I have been looking forward to writing this chapter for a long time. This is the capstone app, if you will, the app that teaches you how to market your restaurant, business, or whatever you like to various multimedia platforms. I chose to promote a band for this app because it involves iTunes, and many of my students struggle with iTunes. In the lecture hall, I first walk through the app with the students as they imagine they’ve discovered a band called The Beatles. They then market that band on the Web, YouTube, and iTunes. In the second half of this project, the students create their own business that they market in a similar but much more creative manner.
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© 2013 Dr. Rory Lewis and Chad Mello
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Lewis, R., Mello, C. (2013). Storyboarding to Multimedia Platforms. In: iPhone and iPad Apps for Absolute Beginners. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4618-3_10
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DOI: https://doi.org/10.1007/978-1-4302-4618-3_10
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-4617-6
Online ISBN: 978-1-4302-4618-3
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