I think it’s safe to state that the mobile and tablet market rushed the emergence of HTML5 onto the scene. With Apple’s release of the iPhone and iPad paired with the sole reason that both of them would never support a Flash player, made HTML5 something of a household name and the required technology that would fuel the mobile landscape. This chapter will focus on HTML5 advertising as it relates to the constantly growing, ever changing, and slightly fragmented mobile landscape. As I write, the mobile market is chock full of various browsers, devices, and operating systems, let alone several versions of each browser and operating system with varying HTML5 support. The market’s actually pretty fragmented, to say the least but fear not, I’ll be sure to navigate you through it all.
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