Innovating with Consumer-Driven IT

  • Andi Mann
  • George Watt
  • Peter Matthews
Chapter

Abstract

Consumerization of IT is about the growing trend for consumers to adopt technologies well before the companies they work for, and subsequently to bring them to work. Typically, this refers to the increasing use of personal devices at work, such as smartphones and tablets (commonly referred to as “bring your own device” or BYOD), and the use of cloud and social services (Gmail, Dropbox, etc.) by employees at work.

Keywords

Marketing Expense Shoe 

Copyright information

© Andi Mann 2013

Authors and Affiliations

  • Andi Mann
    • 1
  • George Watt
    • 1
  • Peter Matthews
    • 1
  1. 1.COUSA

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