Abstract
Now it’s time to distinguish between everyday community management and periodic social media campaigns. Posting to the social platforms, interacting with fans, and performing customer service are your daily social media disciplines. They are the routine blocking and tackling—the minimum table stakes of building an online community and steadily growing it.
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- 1.
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- 5.
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- 6.
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- 8.
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- 9.
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- 11.
Deepak Gupta, Ibid.
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- 15.
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- 16.
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- 17.
Personal interview, October 5, 2012.
- 18.
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© 2013 Tom Funk
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Funk, T. (2013). Advanced Social Media Campaigns. In: Advanced Social Media Marketing. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4408-0_9
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