Abstract
As a business or organization wanting to make an impact through social media, on what platforms will you be active? How will you allocate your time between them?
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Notes
- 1.
Douglas Wray, “Social Media Explained,” http://instagram.com/p/nm695/.
- 2.
Priit Kallas, “Top 10 Social Networking Sites by Market Share of Visits,” August 2012, www.dreamgrow.com/top-10-social-networking-sites-by-market-share-of-visits-august-2012/ .
- 3.
ExactTarget, “The 2012 Channel Preference Survey, Report #14,” August 2012.
- 4.
Ibid.
- 5.
Ibid.
- 6.
Brittany Darwell, “Top 25 Facebook Pages September 2012,” Inside Facebook, September 3, 2012, www.insidefacebook.com/2012/09/03/top-25-facebook-pages-september-2012/ .
- 7.
Twitter, “FAQs About Verified Accounts,” www.twitter.com/help/verified.
- 8.
Nick Bilton, “Countering the Google Plus Image Problem,” The New York Times, March 6, 2012, http://bits.blogs.nytimes.com/2012/03/06/google-defending-google-plus-shares-usage-numbers/.
- 9.
Paul Huggett, “Google +1s Have a Stronger Correlation to High Ranking URLs than Facebook Likes,” Stickyeyes, www.stickyeyes.com/insights/seo/google-1s-have-a-stronger-correlation-to-high-ranking-urls-than-facebook-likes/.
- 10.
ExactTarget, “The 2012 Channel Preference Survey, Report #14,” August 2012.
- 11.
Laurie Sullivan, “Clothing Haul Videos Hit YouTube, Lead To Rising Retail Sales,” Online Media Daily, MediaPost, August 13, 2012, www.mediapost.com/publications/article/180628/clothing-haul-videos-hit-youtube-lead-to-rising-r.html#ixzz29C77Hdf1 .
- 12.
Sheconomy, “Marketing to Women: Quick Facts,” www.she-conomy.com/facts-on-women .
- 13.
Michael McHale, in discussion with the author, October 5, 2012.
- 14.
VentureBeat, “With Promoted Updates, Foursquare helps advertisers push people into stores,” http://venturebeat.com/2012/07/24/foursquare-promoted-updates/#VtL4HcT0TDWIHe1J.99 .
- 15.
Nora Ganim Barnes, Ph.D., Ava M. Lescault, MBA, and Justina Andonian, “Social Media Surge by the 2012 Fortune 500: Increased Use of Blogs, Facebook, Twitter and More,” Charlton College of Business Center for Marketing Research, University of Massachusetts Dartmouth, www.umassd.edu/cmr/socialmedia/2012fortune500/.
- 16.
comScore, “comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones.” May 7, 2012, www.comscore.com/Press_Events/Press_Releases/2012/5/Introducing_Mobile_Metrix_2_Insight_into_Mobile_Behavior
- 17.
comScore, “comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones,” press release, May 7, 2012, www.comscore.com/Press_Events/Press_Releases/2012/5/Introducing_Mobile_Metrix_2_Insight_into_Mobile_Behavior/.
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© 2013 Tom Funk
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Funk, T. (2013). The Platforms. In: Advanced Social Media Marketing. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4408-0_3
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