Abstract
Think of your social media effort as a business within a business. As you would with a start-up business or a major internal initiative, write a project charter and business plan for your social media program. This is important for the following reasons:
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Notes
- 1.
Facebook, “Reach Generator,” www.facebook.com/business/fmc/guides/reach .
- 2.
Christopher Heine, “Facebook’s New Direct Messaging Has Brands Talking,” ClickZ, March 2, 2012, www.clickz.com/clickz/news/2156896/facebooks-direct-messaging-brands-talking .
- 3.
Matt Symonds, “The 8 Keys to Successful Branding,” Forbes, May 30, 2012, www.forbes.com/sites/mattsymonds/2012/05/30/the-8-keys-to-successful-branding-why-mad-men-and-bourbon-are-not-going-to-cut-it/ .
- 4.
Seth Godin, remarks at First Round Capital Ad Summit 2012, New York, May 3, 2012.
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© 2013 Tom Funk
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Funk, T. (2013). Best Practices. In: Advanced Social Media Marketing. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4408-0_2
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DOI: https://doi.org/10.1007/978-1-4302-4408-0_2
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