Abstract
Developing a social media presence today will position your company for success in coming years, when virtually everything—phones, electronics, cars, and homes—becomes interconnected. All those connections will have a social dimension. Our digital experience will be entirely personalized to our unique tastes and interests.
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Notes
- 1.
“Web 3.0: The ‘Social Wave’ and How It Disrupts the Internet,” July 6, 2011, http://knowledge.wharton.upenn.edu/article.cfm?articleid=2808 .
- 2.
“A Standards-based, Open and Privacy-aware Social Web,“ W3C Incubator Group Report, December 6, 2010, www.w3.org/2005/Incubator/socialweb/XGR-socialweb-20101206/.
- 3.
Personal interview, August 21, 2012.
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© 2013 Tom Funk
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Funk, T. (2013). Bringing It All Together. In: Advanced Social Media Marketing. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4408-0_11
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DOI: https://doi.org/10.1007/978-1-4302-4408-0_11
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