Abstract
Social platforms like blogs, Twitter, and Facebook make it almost effortless for businesses like yours to compose and post content to a potential audience of millions. It’s faster and cheaper than large-scale publishing, promotion, or customer relations have ever been.
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Notes
- 1.
“The Social Economy: Unleashing Value and Productivity Through Social Technologies,” Michael Chui, James Manyika, Jacques Bughin, Richard Dobbs, Charles Roxburgh, Hugo Sarrazin, Geoffrey Sands and Magdalena Westergren, McKinsey Global Institute, 2012, www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy .
- 2.
“Marketers Still Can’t Tie Social to Bottom Line,” eMarketer, September 12, 2012, www.emarketer.com/Article.aspx?R=1009340&ecid=a6506033675d47f881651943c21c5ed .
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“Nielsen: Global Consumers' Trust in 'Earned' Advertising Grows in Importance,” Nielsen, April 10, 2012, www.nielsen.com/us/en/insights/press-room/2012/nielsen-global-consumers-trust-in-earned-advertising-grows.html .
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“Is Social Media Marketing at a Saturation Point?” eMarketer, August 17, 2012, www.emarketer.com/Article.aspx?R=1009273 .
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© 2013 Tom Funk
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Funk, T. (2013). The Business Case. In: Advanced Social Media Marketing. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4408-0_1
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DOI: https://doi.org/10.1007/978-1-4302-4408-0_1
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