Abstract
Visitors will only explore a web site if it is attractive and useful. Some web site owners ask for a site that pleases them, without considering what will please their site’s visitors. Such a site makes the owner happy, but it may do nothing for the visitor or for the owner’s business. Site owners should ask themselves what the site will do for visitors. They should ask several people what they would hope to find if they accessed the site.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Rights and permissions
Copyright information
© 2012 Adrian West
About this chapter
Cite this chapter
West, A.W. (2012). Appearance and Usefulness. In: Practical HTML5 Projects. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4276-5_13
Download citation
DOI: https://doi.org/10.1007/978-1-4302-4276-5_13
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-4275-8
Online ISBN: 978-1-4302-4276-5
eBook Packages: Professional and Applied ComputingProfessional and Applied Computing (R0)Apress Access Books