Skip to main content

Identifying Target Users

  • Chapter
  • 5762 Accesses

Abstract

For all of the innovation methods described in this book, it is essential to identify the end-user needs, which for simplicity I will call user needs. However, before you can find out the user needs, you will need to identify and define who your target users are.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   29.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   37.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Authors

Rights and permissions

Reprints and permissions

Copyright information

© 2012 Christian Kraft

About this chapter

Cite this chapter

Kraft, C. (2012). Identifying Target Users. In: User Experience Innovation. Apress. https://doi.org/10.1007/978-1-4302-4150-8_3

Download citation

Publish with us

Policies and ethics