Abstract
Communication can make or break a startup. From board meetings to employees, from delivering good news to bad, communicating effectively can help make sure all the hard work pays off. Communicating ineffectively can infect an organization and waste incredible amounts of time and capital: developers build the wrong features while marketing prepares the wrong messages.
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© 2012 David Feinleib
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Feinleib, D. (2012). Failing to Communicate. In: Why Startups Fail. Apress. https://doi.org/10.1007/978-1-4302-4141-6_7
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DOI: https://doi.org/10.1007/978-1-4302-4141-6_7
Publisher Name: Apress
Print ISBN: 978-1-4302-4140-9
Online ISBN: 978-1-4302-4141-6
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