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The Missing Entrepreneur

Market Visionary and Product Picker

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Why Startups Fail
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Abstract

Missing entrepreneur? I know what you’re thinking: “Every startup has an entrepreneur.” What I mean is an entrepreneur with a capital E. Let me explain: a lot of people have good ideas, and some are even able to execute on them. But rare is the man or woman who can take an idea and transform it into a sharply defined product and then sell it to top-level prospective hires, investors, and customers. An Entrepreneur, as opposed to their lowercase counterpart, is a product picker and a market visionary. A great Entrepreneur seeks out a great market. A little e entrepreneur, lacking strong product and market vision, burns through cash as the team struggles to define its position.

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© 2012 David Feinleib

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Feinleib, D. (2012). The Missing Entrepreneur. In: Why Startups Fail. Apress. https://doi.org/10.1007/978-1-4302-4141-6_3

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