Poor Product-Market Fit

Abstract

It may seem obvious, but building a product the market wants is critical to keeping your startup from running out of cash. It’s all too easy to keep your product in the back room, iterating on it for months or years, only to find out no one wants to use or buy it. Products the market doesn’t want not only waste valuable capital, but also waste your time as an entrepreneur. Finding the right balance between customer feedback and staying true to your change-theworld vision is hard, but it’s critical to all that follows: recruiting with a great team, raising capital, and selling your product.