While it may not always be top of mind when deploying or administrating a SharePoint environment, branding and user interface design are key components. A brand is a powerful thing, and something most companies put a lot of time and effort into developing. Think of company logos, such as the swoosh for Nike, the golden arches for McDonald’s, or the red bull’s-eye for Target. These icons and company colors automatically get you thinking about the company and perhaps a product or service they provide. When working on a SharePoint user interface, keep in mind that the company brand needs to be displayed throughout this environment. Following company branding standards such as color palette, font type, and other general branding guidelines will help align the SharePoint environment with other company systems.
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