Gathering Branding Requirements

Abstract

In this chapter you learn what you need to do to prepare yourself for creating the visual design. Branding requirements are very different from standard business or system requirements. Design direction might come in the form of imagery, tone, and even fingernail polish colors. The process of gathering design requirements usually starts after the wireframes have been defined and approved. Figure 3-1, step 4b, shows the beginning of the Design phase. The designer (see the previous chapter for a definition of that role) is the primary person tasked with information gathering. The Discovery and Definition phases (steps 1–4) are important components of the user-experience process but since they are not focused around SharePoint branding they will not be covered in full detail within this book.