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Local Advertising and Location Targeting

  • Bart Weller
  • Lori Calcott

Abstract

The ability to target your customers is one of the great benefits of pay-per-click marketing. In this chapter, we cover how to set your campaigns to target specific locations, whether at the ZIP code, city, state, national, or international levels. We also discuss language settings, location-based ad text, and interpreting geographic data.

Keywords

Location Target Location Extension Grand Rapid Local Advertising Proximity Target 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Bart Weller and Lori Calcott 2012

Authors and Affiliations

  • Bart Weller
  • Lori Calcott

There are no affiliations available

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