Abstract
In this chapter, we will talk about one of Google’s premium AdWords tools: the Google Website Optimizer (GWO). It’s used to set up and manage tests of the performance of your landing pages, as well as to manage and view the data resulting from these tests. GWO offers two kinds of tests: A/B tests (sometimes called split tests or bucket tests), and multivariate tests. The ultimate goal of testing your landing pages is, of course, to improve your conversion rates, and the Website Optimizer tool can help you do this.
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© 2012 Bart Weller and Lori Calcott
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Weller, B., Calcott, L. (2012). Testing with Website Optimizer. In: The Definitive Guide to Google AdWords. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4015-0_12
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DOI: https://doi.org/10.1007/978-1-4302-4015-0_12
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-4014-3
Online ISBN: 978-1-4302-4015-0
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