Selling to X

  • Jonathan London
  • Martin Lucas


As we approach the end of this book, we want to add some further value and thought around your strategy for winning more business. In this chapter, we consider in more depth a subject we have mentioned in various scenarios throughout the book:
  • The importance of considering your customer types

  • How they prefer to be sold to

  • What else should you consider in selling to them

  • Matching technology to industries


Finance Director Conference Call Customer Type Retail Business Sales Process 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Jonathan London and Martin Lucas 2012

Authors and Affiliations

  • Jonathan London
  • Martin Lucas

There are no affiliations available

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