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The Basic Tools

Collecting Good Data, Keeping Good Records

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Effective Frontline Fundraising
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Abstract

Gift officers all too often take data for granted. In well-established development shops, there is sophisticated databasing software that allows you to look up a donors name, address, employer, spouses information, phone numbers, e-mail addresses, the boards upon which the donor sits, press releases on their company, their stock options, their previous philanthropy to your organization and others, as well as a detailed history of the direct contact that your organization has had with this donor through significant phone calls, e-mails, personal visits, etc. 1 This isnt to say, of course, that you cant accomplish what you need to over a 20–30 minute coffee. Not all meetings need to last 4 hours. In fact, my colleagues who have Metro NY as a territory rarely have prospects who will take that amount of time to meet.

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© 2011 Jeffrey David Stauch

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Stauch, J.D. (2011). The Basic Tools. In: Effective Frontline Fundraising. Apress. https://doi.org/10.1007/978-1-4302-3901-7_5

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