Maintaining and Evolving CRM

  • Scott Kostojohn
  • Mathew Johnson
  • Brian Paulen

Abstract

The previous chapters of this book provided the information you will need to successfully plan and launch your CRM program. In the long term, it is the continued maintenance and evolution, or stewardship, of CRM that will allow you to view your investment as worthwhile.

Keywords

Migration Dust Marketing 

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Copyright information

© Scott Kostojohn, Mathew Johnson, and Brian Paulen 2011

Authors and Affiliations

  • Scott Kostojohn
  • Mathew Johnson
  • Brian Paulen

There are no affiliations available

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