Abstract
In the previous chapter, we have provided you with the steps necessary to plan the initial project of your CRM program. Not all of the outlined tools and methods are useful in all situations; ultimately, you will find the items that make sense for you to use based on your organization and the complexity of your planned implementation.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Rights and permissions
Copyright information
© 2011 Scott Kostojohn, Mathew Johnson, and Brian Paulen
About this chapter
Cite this chapter
Kostojohn, S., Johnson, M., Paulen, B. (2011). Executing the Initial CRM Implementation. In: CRM Fundamentals. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3591-0_6
Download citation
DOI: https://doi.org/10.1007/978-1-4302-3591-0_6
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-3590-3
Online ISBN: 978-1-4302-3591-0
eBook Packages: Professional and Applied ComputingProfessional and Applied Computing (R0)Apress Access Books