Branding with Themes and Styles

Abstract

Branding is a marketing concept that that focuses on product identification or familiarity. It goes as far back as the days of the large cattle-drives, where a cow was branded with a symbol so everyone would know whom it belonged to. The idea is that people recognize colors and shapes that they are familiar with. You can go to a store and pick out a product without even reading the label, just because you recognize the color or shape of the package.