Abstract
Building upon Chapter 4’s quest to transform your app into its own marketing powerhouse, this chapter will take you one step further. You’ll learn how to integrate convenient sharing and social media elements such as In-App Email, Twitter, and Facebook. You’ll also explore tactics for gracefully encouraging App Store user reviews within your app, and improving app discovery with in-app cross-promotion and third-party social gaming platforms. The sample code in this chapter demonstrates how to implement these various ingredients for effective results.
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© 2011 Dave Wooldridge, with Michael Schneider
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Wooldridge, D., Schneider, M. (2011). Social Inception: Promoting Your Apps Within Apps. In: The Business of iPhone and iPad App Development. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3301-5_5
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DOI: https://doi.org/10.1007/978-1-4302-3301-5_5
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-3300-8
Online ISBN: 978-1-4302-3301-5
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