Abstract
Your app icon and screenshots are often the first visual elements users see in the App Store when evaluating your app. A bad first impression can cost you sales and invite negative reviews, so fine-tuning your app’s design is a critical component to success. In this chapter, I’ll reveal some useful tips for prototyping, creating eye-catching app icons, crafting an intuitive UI, and designing for multiple iOS device targets.
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© 2011 Dave Wooldridge, with Michael Schneider
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Wooldridge, D., Schneider, M. (2011). Your iOS App Is Your Most Powerful Marketing Tool. In: The Business of iPhone and iPad App Development. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3301-5_4
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DOI: https://doi.org/10.1007/978-1-4302-3301-5_4
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-3300-8
Online ISBN: 978-1-4302-3301-5
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