Abstract
So, you think you have a good idea for an iPhone or iPad app? Make sure it’s a great idea. No amount of marketing will help sell a bad app. Sure, you may have excellent coding skills with the ability to produce a performance-optimized, high-quality application, but if it’s based on a poorly conceived concept, it won’t stand a chance in today’s crowded App Store.
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© 2011 Dave Wooldridge, with Michael Schneider
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Wooldridge, D., Schneider, M. (2011). Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research. In: The Business of iPhone and iPad App Development. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3301-5_2
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DOI: https://doi.org/10.1007/978-1-4302-3301-5_2
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-3300-8
Online ISBN: 978-1-4302-3301-5
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