Brand Implementation

  • Antony Kennedy
  • Inayaili de León

Abstract

Everyone knows that, online, our competition is just one click away. The average user’s attention span is getting shorter quickly.1 It is easy then to come to the conclusion that even though the typical user of your website may be slightly more engaged, you should make sure that the website has an impact and that the brand experience is translated to the Web correctly.

Keywords

Chrome Marketing Editing Blindness Aliasing 

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Copyright information

© Antony Kennedy and Inayaili de León 2011

Authors and Affiliations

  • Antony Kennedy
  • Inayaili de León

There are no affiliations available

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