Introducing Nokia’s Software Platform
One of the world’s largest providers of smartphones, Nokia is at the heart of a global ecosystem of devices, services, and applications. With this success comes diversity. A handset that sells successfully in the United States or Europe may be too expensive to sell in developing markets, and a phone inexpensive enough in developing markets may seem primitive by the standards in Europe or the United States. This diversity can lead to fragmentation; fortunately, Nokia is well aware of this and responds to the threat of fragmentation with software development platforms that span product lines.
KeywordsEurope Marketing Expense Product Line Dispatch
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