Predictive Analytics (What-If Modeling)
This chapter covers creating and applying BI models that are forward looking. In the past chapters, we focused on business intelligence concepts that applied to past or current data. However, BI 2.0 applications can extend the functionality of that data by injecting analytical models that can leverage historical data in order to predict future outcomes. Because of the incredible value that predictive analytics brings to business intelligence software, it is one of the hottest implemented convention in BI 2.0.
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