Money for Nothing: When It Pays to Be Free


In the previous chapter, you explored the value of designing an eye-catching app icon and elegant user interface so as to help make your app more visually attractive in the App Store. But once you have people’s attention, will your screenshots be enough to convince them to purchase your app? Don’t think that just because your app is priced at only 99 cents that everyone will automatically buy it. If you haven’t noticed lately, most of the apps in the Top 25 are 99 cents, so why should consumers pick your app over the thousands of other 99-cent apps? Unfortunately, the current App Store ecosystem has a very skewed outlook on pricing, with everyone racing to the bottom with lowered prices to gain traction in the Top 100.


Marketing Expense Fishing Arena Defend 


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© Dave Wooldridge with Michael Schneider 2010

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