How to Play Well in the Mobile Ecosystem

Abstract

With your Mobile Web site deployed to the public Internet, an important and ongoing consideration is good citizenship in the mobile ecosystem. The mobile ecosystem is the collection of industry players who control subscriber access to the Mobile Web, provide web-based services for mobile subscribers, and shape user behavior on the mobile Internet. Mobile network operators, Mobile Web developers, OEMs, mobile software companies, and infrastructure providers (including transcoder vendors) are all examples of players in the mobile ecosystem. You are also a citizen in the mobile ecosystem. Given the explosive pace of Mobile Web expansion, a single savvy Mobile Web developer can influence the industry, so do not underestimate your ability to make a difference.