Ripping PR Yarns: Microsoft and Netscape

  • Merrill R. Chapman

Abstract

The high-tech industry has never grasped the dichotomy that exists between its vision of Microsoft and the public’s. To industry insiders, Microsoft and Bill Gates are tough, ruthless, and predatory foes. To the public, they’re something else entirely. This difference in perception is no accident. It’s the result of almost 20 years of an unrelenting and masterly PR campaign. To comprehend and understand this campaign is to begin to grasp the Zen of Marketing.

Keywords

Cage Titan Income Marketing Smoke 

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References

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Copyright information

© Merrill R. Chapman 2003

Authors and Affiliations

  • Merrill R. Chapman

There are no affiliations available

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