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Implementing Design Elements: Line, Type, and Shape

  • Kelly Carey
  • Stanko Blatnik

Abstract

Design elements visually communicate a design concept to the user. In Chapter 1, you focused on identifying language that best tells the client’s story and enables a relationship between the client and the user. In Chapter 2, you focused on transitioning language to a design concept and incorporating the principles of balance, emphasis, rhythm, unity, and contrast. In Chapter 4, the design elements of line, type, shape, texture, space, size, and value represent the design concept and combine to become the layout in Chapter 5. Design elements in layout are an expression of the design concept, brought forward from the language of clients and users.

Keywords

Design Concept Design Element Simple Shape Simple Line Line Combination 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Kelly Carey and Stanko Blatnik 2003

Authors and Affiliations

  • Kelly Carey
  • Stanko Blatnik

There are no affiliations available

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