While you read this chapter, keep in mind that this isn’t Reverend Blunden speaking (I’ll return in the following chapter, with a vengeance). The voice that I’m assuming in this chapter is an amalgam of public relations specialists, industry pundits, media talking heads, think-tank “experts,” management consultants, and chief executives. In this chapter, I’m going to outline the arguments that these people use to support the idea of offshore outsourcing. If you’ve read the Wall Street Journal, watched Fox News, or flipped through a magazine like The Economist, you will, no doubt, have already come across this chapter’s candy-coated apologies. Offshore outsourcing is referred to as a “win-win” formula, and CEOs claim that they need to “choose to compete.”
KeywordsMercury Marketing Lution Fishing Sonal
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