Abstract
In an e-commerce store, being friendly and helpful equals being efficient. If your web site knows how to suggest more products based on the visitor’s preferences, there’s a chance he or she will end up buying more from you than initially planned.
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© 2004 Cristian Darie and Karli Watson
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Darie, C., Watson, K. (2004). Making Recommendations. In: Beginning ASP.NET 1.1 E-Commerce: From Novice to Professional. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-0690-3_11
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DOI: https://doi.org/10.1007/978-1-4302-0690-3_11
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-59059-254-0
Online ISBN: 978-1-4302-0690-3
eBook Packages: Springer Book Archive