Advertisement

Tracking Your Ads with Google AdWords

Abstract

According to a 2005 report by PricewaterhouseCoopers, $385 billion dollars are spent on advertising annually. This report estimated that by 2010, worldwide advertising spending will exceed $500 billion. As you can imagine, such a gigantic flow of money requires a similarly gigantic infrastructure. Of course, the most common advertising formats—print, radio, and television—have a relatively long history, with a very entrenched methodology for analyzing how money is spent. On the other hand, web advertising is a relatively new phenomenon, and many organizations do not have a coherent system for tracking Internet advertising.

Keywords

Vickrey Auction Code Loop Budget Optimizer Search Result Page Report Creation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© David Berube 2008

Personalised recommendations