Tracking Your Ads with Google AdWords


According to a 2005 report by PricewaterhouseCoopers, $385 billion dollars are spent on advertising annually. This report estimated that by 2010, worldwide advertising spending will exceed $500 billion. As you can imagine, such a gigantic flow of money requires a similarly gigantic infrastructure. Of course, the most common advertising formats—print, radio, and television—have a relatively long history, with a very entrenched methodology for analyzing how money is spent. On the other hand, web advertising is a relatively new phenomenon, and many organizations do not have a coherent system for tracking Internet advertising.


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© David Berube 2008

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