Abstract
When I interviewed Seth Godin, the noted marketing expert and CEO of Squidoo, for this chapter, he boiled the intricate, mysterious riddle of how to build readership into five words:
Voice plus reputation equals readership.
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© 2007 Bob Walsh
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(2007). Building Readership. In: Clear Blogging. Apress. https://doi.org/10.1007/978-1-4302-0321-6_13
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DOI: https://doi.org/10.1007/978-1-4302-0321-6_13
Publisher Name: Apress
Print ISBN: 978-1-59059-691-3
Online ISBN: 978-1-4302-0321-6
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