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Clear Blogging pp 275-296 | Cite as

Building Readership

Abstract

When I interviewed Seth Godin, the noted marketing expert and CEO of Squidoo, for this chapter, he boiled the intricate, mysterious riddle of how to build readership into five words:

Voice plus reputation equals readership.

Keywords

Front Page Magic Bullet Social Bookmark Open Directory Project Search Engine Optimization 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Bob Walsh 2007

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