In this chapter, we will show you how to implement a forum that can be used by Emporium’s customers to discuss book-related topics and provide feedback to George. Gathering feedback from customers is an important part of an e-commerce site, as it allows you to adapt and improve your service. For example, before implementing a new feature, you could post a message to the forum, asking your customers if they would use the feature. If the answer is no, you will save both money and time. Other uses for a forum include allowing customers to post bug reports and review books, for example.
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