Abstract
The xeroxed flyer advertising Pretty Vacant, Jim Mendiola’s 1996 independent short film (figure 12.1), depicts the much loved figure of the Mexican La Virgen de Guadalupe strutting, of all things, an upside down electric guitar a la Jimi Hendrix.1 As a U.S. born Chicana who, in the 1980s, was rescued from the suburbs of Los Angeles by the Ramones, X, and Dead Kennedys, I must admit that I was captivated by this image and intrigued by the film’s title, an obvious reference to the British Sex Pistols. A guitar jets out from La Guadalupe at a right angle, transforming the familiar oval shape of La Virgen’s image into the shape of cross, or an intersection of sorts. What was this flyer suggesting by juxtaposing these deeply symbolic, yet seemingly unrelated, cultural icons? How did the title relate? And why did this deliciously irreverent image prompt me to think of the critically acclaimed photonovela/comic series Love and Rockets by Los Bros. Hernandez? And the title? Pretty Vacant is one of the “hit” songs of the infamous 1970s British punk band, the Sex Pistols. Again, what is this flyer suggesting? With all due respect, what and who lies at the intersection of Guadalupe and punk?
My theory had precedence. Stay with me on this.The Clash, for instance jazzed up their music with this reggae influence—a direct reflection of their exposure to the Caribbean diaspora and its musical expression there in London. Nothing new—the usual white man appropriation of an exotic other story—anyway, the Sex Pistols, my theory went, were going to do the same with Norteno, el Tex Mex. I was going on the assumption that the Pistols probably heard the conjunto on KCOR or Radio Jalapeno on the bus ride down from Austin. But the point is, it worked. Talk about your revisionist histories! Griel Marcus is gonna flip!
—Molly Vasquez from Jim Mendiola’s 1996 film, PrettyVacant.
When Alice, lead singer for the Bags rock group, takes the stage in torn fishnet hose and micro-mini leopard-skin tunic, she explodes into convulsive, unintelligible vocals.The effect is a raw sexuality not for the fainthearted.
—Los Angeles Times, 1978.
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Notes
José D. Saldîvar, “Postmodern Realism,” in The Columbia History of the American Novel, edited by Emory Elliott (New York: Columbia University Press, 1991 ), 521.
William A. Nericcio. Nericcio “A Decidedly ‘Mexican and American’ Semi[ero]tic Transference.” in Latino/a Popular Culture, edited by Michelle Habell-Pallán and Mary Romero (New York; London: New York University Press, 2002 ).
See writings by David Reyes and Tom Waldman, Land of a Thousand Dances: Chicano Rock ‘n’ roll from Southern California ( Albuquerque: University of New Mexico Press, 1998 );
George Lipsitz, Dangerous Crossroads: Popular Music, Postmodernism, and the Poetics of Place (London; New York: Verso, 1994 );
Steven Loza, Barrio Rhythm: Mexican American Music in Los Angeles ( Urbana: University of Illinois Press, 1993 );
Jose D. Saldívar, Border Matters: Remapping American Cultural Studies (Berkeley: University of California Press, 1997 );
Jose D. Saldívar, Musical Migrations: Transnationalism and Cultural Hybridity in Latin/o America, edited by Frances Aparicio and Candida F. Jaques ( New York: Palgrave Press, 2003 );
Curtis Marez, “Becoming Brown: The Politics of Chicana/o Popular Style,” Social Text 48 (1996).
David Reyes and Tom Waldman, Land of a Thousand Dances: Chicano Rock ‘n’ Roll from Southern California ( Albuquerque: University of New Mexico Press, 1998 ), 135.
Norma Alarcón, “Cognitive Desires: An Allegory of/for Chicana Critics,” in Chicana (W)rites on Word and Film, edited by Maria Herrera-Sobek and Helena Maria Viramontes (Oakland: Third Woman Press, 1996 ), 18 7.
Evey Chapa, “Mujeres Por La Raza Unida,” in Chicana Feminist Thought, edited by Alma Garcia (New York: Routledge, 1997 ), 179.
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© 2005 Neferti X. M. Tadiar and Angela Y. Davis
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Habell-Pallán, M. (2005). “¿Soy Punkera,Y Que?”: Sexuality,Translocality, and Punk in Los Angeles and Beyond. In: Tadiar, N.X.M., Davis, A.Y. (eds) Beyond the Frame. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-4039-8261-2_13
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