With a population of more than a billion people, a large, steady, and rapidly expanding market, abundant natural resources, excellent skilled manpower, science and technology expertise, a thriving private sector, existence of a proper legal framework, a liberalized economic environment, knowledge of the English language, a large English language media presence, India should be, in theory, an easy market to crack. The reputed international management consultants A.T. Kearney in an October 2004 report ranked India as the third most attractive foreign direct investment destination. Yet, while some foreign companies have done extremely well, others have floundered.
KeywordsParent Company Multinational Firm Indian Market High Speed Diesel Western Manager
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