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Operations Strategy pp 176–199Cite as

Managing Customer Value and the Value Proposition

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Abstract

The student will be able to:

  • conduct research into customer value preferences and purchasing decisions;

  • construct a customer value model and identify the important value drivers;

  • formulate a value proposition.

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Authors
  1. David Walters
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Copyright information

© 2002 David Walters

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Cite this chapter

Walters, D. (2002). Managing Customer Value and the Value Proposition. In: Operations Strategy. Palgrave, London. https://doi.org/10.1007/978-1-4039-1446-0_9

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