Abstract
The student will be able to:
-
evaluate the knowledge, technology and relationship management ‘assets’ of an organisation;
-
identify the value positioning and competitive advantage strategies of potential competitor value chain structures;
-
investigate opportunities for creating competitive advantage by integrating knowledge, technology and relationship management;
-
identify the value positioning and competitive advantage strategies of competitive value chains.
Preview
Unable to display preview. Download preview PDF.
References
Abell, D. F. (1980), Defining the Business: The Starting Point of Strategic Planning, Prentice-Hall, Englewood Cliffs.
Anterasian, C. and L. W. Phillips (1988), Discontinuities, Value Delivery, and the SalweReturns Association: A Re-examination of the ‘Share-Causes-Profits” Controversy, Research Program Monograph, Report No. 88–109, The Marketing Science Institute, Cambridge, MA.
Brown, L. (1997), Competitive Marketing Strategy, Nelson, Melbourne.
Burt, M., J. Harvey, R. Guthrie, A. Voyle, R. Islam and N. Tait (2000), ‘Carmakers take two routes to global growth’, Financial Times, 26/27 February.
Day, G. (1990), Market Driven Strategy, Free Press, New York.
Dell, M. (with C. Fredman) (1999), Direct from Dell, Harper Collins Business, London.
Edwards, R. (1995), Report, PA Consulting Group, Sydney.
Gadiesh, O. and J. L. Gilbert (1998), ‘How to map your industry’s profit pool’, Harvard Business Review, May/June.
Lai, A. (2000) (Greater China Marketing Director, Hewlett Packard), Comment made on 23/24 June.
Leonard-Barton, D. (1992), ‘Core capabilities and core rigidities: a paradox in managing new product development’, Strategic Management Journal, Vol. 13, No. 2.
Mathur, S. S. and A. Kenyon (1998), Creating Value: Shaping Tomorrow’s Business, Butterworth-Heinemann, Oxford.
McHugh, P., G. Merli and G. Wheeler III (1995), Beyond Business Process Reengineering, Wiley, Chichester.
Normann, R. and R. Ramirez (1994), Designing Interactive Strategy: From Value Chain to Value Constellation, Wiley, New York.
O’Sullivan, L. and J. M. Geringer (1993), ‘Harnessing the power of your value chain’, Long Range Planning, Vol. 26, No. 2.
Piore, M. J. and C. F. Sabel (1984), The Second Industrial Divide, Basic Books, New York.
Porter, M. (1985), Competitive Strategy, The Free Press, New York.
Scott, M. (1998), Value Drivers, Wiley, Chichester.
Slywotzky, A. J. and D. J. Morrison (1997), The Profit Zone, Wiley, New York.
Vollman, T. E. and C. Cordon (1998), ‘Building successful customer-supplier alliances’, Long Range Planning, Vol. 31, No. 5.
Webster, F. (1994), Market Driven Management, Wiley, New York.
Copyright information
© 2002 David Walters
About this chapter
Cite this chapter
Walters, D. (2002). Strategic and Operational Characteristics and Components. In: Operations Strategy. Palgrave, London. https://doi.org/10.1007/978-1-4039-1446-0_7
Download citation
DOI: https://doi.org/10.1007/978-1-4039-1446-0_7
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-96112-4
Online ISBN: 978-1-4039-1446-0
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)