Abstract
The student will be able to:
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identify the value chain structure operating at the company level;
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construct a value chain comprising its organisation profile and its processes.
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References/Further Reading
Aragon, L. (1998), ‘Dell’s channel secret revealed’, VAR Business, 20 July.
Bucklin, L. P. (1966), A Theory of Distribution Channel Structure, University of California Press, Berkeley.
Currey, J. and M. Kenney (1999), ‘Beating the clock: corporate responses to rapid change in the PC industry’, California Management Review, Berkeley, Fall.
Dell, M. with C. Fredman (1999), Direct from Dell: Strategies that Revolutionised an Industry, Harper Collins, London.
Gillmore, D. (1998), ‘Michael Dell’s perdiam’, MC Technology Marketing Intelligence, New York, December.
Greengard, S. (2000), ‘Design to go’, Industry Week, Cleveland, 15 May.
Joachim, D. (1998), ‘Dell links virtual supply chain’, Internet Week, 2 November.
Kirkpatrick, D. (2000), ‘Please don’t call us PC’, Fortune, New York, 16 October.
Morris, B. (2000), ‘Can Michael Dell escape the box?’, Fortune, New York, 16 October.
Stewart, T. (1999), ‘Larry Bossidy’s new role model’, Fortune, New York, 12 April. www.dellcomputer.com
Copyright information
© 2002 David Walters
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Walters, D. (2002). Case Study Exercises. In: Operations Strategy. Palgrave, London. https://doi.org/10.1007/978-1-4039-1446-0_18
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DOI: https://doi.org/10.1007/978-1-4039-1446-0_18
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