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The Possibilities of Network Sociality

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International Handbook of Internet Research
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Abstract

Technologically networked social forms are broad, extensive and in demand. The rapid development and growth of web 2.0, or the social web, is evidence of the need and indeed hunger for social connectivity: people are searching for many and varied ways of enacting being-together. However, the ways in which we think of, research and write about network(ed) sociality are relatively recent and arguably restricted, warranting further critique and development. This article attempts to do several things: it raises questions about the types of sociality enacted in contemporary techno-society; critically explores the notion of the networked individual and the focus on the individual evident in much of the technology and sociality literature and asks questions about the place of the social in these discussions. It argues for a more well-balanced and multilevelled approach to questions of sociality in networked societies. The article starts from the position that possibilities enabled/afforded by the technologies we have in place have an effect upon the ways in which we understand being in the world together and our possible actions and futures. These possibilities are more than simply supplementary; in many ways they are transformative. The ways in which we grapple with these questions reveals as much about our understandings of sociality as it does about the technologies themselves.

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Notes

  1. 1.

    He also notes the centrality of databases in this process.

  2. 2.

    ‘Network’ is used while noting reservations about some of the normative claims associated with networks more generally (for example, see Barney, 2004).

  3. 3.

    There is a rapidly growing body of literature on the topic of mobile technologies and the possibilities they create for different social practices. See for example, Larsen, Urry, and Kay (2008).

  4. 4.

    See Mascheroni (2007: 528) for a study of backpackers as a more extreme example.

  5. 5.

    Other attributes are inferred with the lifting of spatial restrictions: increased freedom and choice for the individual from social constraints and pressures; more heterogeneity, etc.

  6. 6.

    I recognize that each of these terms have their own specific conceptual meanings and inferences; however, there is something here that I am trying to suggest requires addressing that is larger than the individual, that is constitutive of shared horizons or understandings. These fall within the various discourses and interests of these terms.

  7. 7.

    Here, ‘community’ is thought of more broadly than evidenced in many community studies. Instead, Nancy talks of community as an ontological relation that exists between singular beings, is always existent but is affected by social and political structures through which they are engaged.

  8. 8.

    For example, some community and public sphere literature is criticised for assumptions of homogenous memberships and an inability to deal with questions of difference. Totalising, reductive and determinist claims are made too about earlier community writings, but also potentially about some network literatures. Work is being undertaken in a number of spheres that seeks to reconcile the possibility of multiple pluralities and the possibility for solidarity (for example, Fenton, 2008).

  9. 9.

    Castells, Tubella, Sancho, Diaz de Isla, and Wellman (2004) note that the Catalonians use the internet predominantly for information gathering and not social practices. While their article lacks an explanation as to how social practices are understood, this is still an interesting finding and suggests the need for further research into different social and cultural uses of the technology for sociality and what this means for intersubjective practices.

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Acknowledgments

The author would like to thank Robyn Mayes, Marta Celletti, Susan Leong, Teodor Mitew, and Jeremy Hunsinger for their helpful comments on various drafts. She would also like to acknowledge the support given by Curtin University’s Research and Development strategic research grant scheme, enabling the time to write this article.

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Correspondence to Michele Willson .

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Willson, M. (2009). The Possibilities of Network Sociality. In: Hunsinger, J., Klastrup, L., Allen, M. (eds) International Handbook of Internet Research. Springer, Dordrecht. https://doi.org/10.1007/978-1-4020-9789-8_30

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