Opportunities and Challenges for Media Education in Mainland China
Media education has been developed over many years in some advanced countries. In mainland China, it is still a fairly new field, developing with the growth of the media industry. TV entered into common households in the 1980s, and subsequently the personal computer in the 1990s. Now there is a TV set in almost every household, and many young people under 18 have access to the internet. TVs and computers have become dominant media in young people’s lives, especially in urban areas. With greater access to different media, it intensified the awareness that media have tremendous influence on young people’s knowledge, values, attitudes, learning and social behavior.
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