Opportunities and Challenges for Media Education in Mainland China


Media education has been developed over many years in some advanced countries. In mainland China, it is still a fairly new field, developing with the growth of the media industry. TV entered into common households in the 1980s, and subsequently the personal computer in the 1990s. Now there is a TV set in almost every household, and many young people under 18 have access to the internet. TVs and computers have become dominant media in young people’s lives, especially in urban areas. With greater access to different media, it intensified the awareness that media have tremendous influence on young people’s knowledge, values, attitudes, learning and social behavior.


Young People Media Education Media Literacy Dominant Medium China Internet Network Information 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Calvert, S. & Jordan, A. (2002). Children in the Digital Age: Influences of Electronic Media on Development. Westport, CT: Praeger.Google Scholar
  2. China Internet Network Information Center (January, 2007). Report on Statistics of Chinese Internet Development. Google Scholar
  3. Duncan, B. (2005). Media Literacy: Essential Survival Skills for the New Millennium. Retrieve from: on 12th May, 2007.
  4. Hobbs, R. & Grieco, M. (2007). The National Media Education Conference Helps Strengthen the Field. Retrieved from: education_c.html on 24th August, 2007.
  5. Lee, C.C. (2003). Chinese Media, Global Contexts. London and New York: RoutledgeCurzon.Google Scholar
  6. Lewis, J. and Jhally, S. (1998). The Struggle Over Media Literacy. Journal of Communication, Vol. 48, No. 1, Winter, pp. 109–20.CrossRefGoogle Scholar
  7. Rother, L. (2004). Retrieved from: 159409.html on 1st. Sep, 2007.
  8. Shao, R. (2006). Chinese Media Education. Beijing: Communication University of China Press.Google Scholar
  9. State Administration of Radio Film and Television (April, 2004). Implement Plan to Strengthening and Improving Minors’Ideological and Ethical Construction on Radio Film and Television.Google Scholar
  10. Xie, J.W. (2004). News Media Media Lliteracy.Shanghai: Shanghai Academy of Social Sciences Press.Google Scholar
  11. Yan, J.Y. (2006). Localizing the Chinese Children’s Program. The Video-audio Circle,No. 5, pp. 31–32.Google Scholar
  12. Zhang, K. (2006). Introduction of Media Literacy. Beijing: Communication University of China Press.Google Scholar
  13. Zhang, K. (2003). Media Literacy Education in an Information Age. Modern Communication, (120), p. 116–118.Google Scholar
  14. Zhang, Z.A. & Shen, G.L. (2004). Media literacy: a Civic Educational Topic to Be Emphasized Urgently. The Journalist Monthly, (255), pp. 11–13.Google Scholar

Copyright information

© Springer Science+Business Media B.V. 2009

Authors and Affiliations

  • Wen Xu
    • 1
  1. 1.Communication University of ChinaChina

Personalised recommendations